You’d think taking booze out of beer might lead to boos of another kind right now.
But when Guinness announced its first non-alcoholic stout this week, it was following a trend.
Plenty of other brewers have also hit the zero/low-alcohol bandwagon – with Stella Artois vowing sobering products would be 20 per cent of its output by 2025.
It comes as a Tesco study claims that half of young people aged 18 to 34 will be going zero to low at Christmas.
Unbeerlievable or hopping mad?
We’ve tested a round of top names’ beers that will leave you, if not merry, at least able to drive.
SCORES ON THE DOORS
Before taking a sip, the first thing that struck me was it barely smelt like booze at all. Luckily the taste was stronger than the smell.
And, while it wasn’t as delicious as a normal ice-cold Moretti, the Italian lager company’s 0.05% alcohol version was still easy to drink.
Brewdog Punk AF
This is the zero version of trendy Brewdog’s flagship IPA.
Deep colour and an intense woody smell recreated the atmosphere of being in a pub.
When poured into a glass, however, there was plenty of fizz but it failed to produce a head. Slightly watery in texture, but otherwise ale-right.
Heineken’s 0.0% alcohol version of its popular lager maintains its reputation. The beer has a mild smell to it with an amber shade.
The taste was a lot weaker than normal. But that being said, I actually preferred it to the original. Cheers to that.
Pouring this 0.0% number, it was hard to ignore it was a little flat.
The Italian brewer promises a crisp and refreshing taste, with a delicate fruity aroma. I found the smell a bit off-putting and synthetic.
And while the initial taste was very mellow, it had a strong aftertaste that lingered in the throat. No thank brew.
Coast Beer Co DDH IPA
This Edinburgh-brewed non-boozy beer is double dry-hopped, meaning is has a fantastic fruity flavour.
The only downsides were a slightly foamy texture and a cloudy tinge when poured in a glass – maybe off-putting for some. Loved the blue can.
When pouring this into a glass, the smell and appearance of the 0.05% beer seemed practically indistinguishable from the real deal, with its deep amber hue.
However the taste was very hoppy and a little bit too bitter for my liking. Hop-fully they can improve on this.